{"id":1080,"date":"2026-03-12T09:40:49","date_gmt":"2026-03-12T09:40:49","guid":{"rendered":"https:\/\/greenbeltdirectory.com\/blog\/?p=1080"},"modified":"2026-03-17T10:04:56","modified_gmt":"2026-03-17T10:04:56","slug":"shopping-centers-or-online-shopping-how-consumers-make-purchasing-decisions-today","status":"publish","type":"post","link":"https:\/\/greenbeltdirectory.com\/blog\/shopping-centers-or-online-shopping-how-consumers-make-purchasing-decisions-today\/","title":{"rendered":"Shopping centers or online shopping \u2013 how consumers make purchasing decisions today"},"content":{"rendered":"\n<p>It often seems as if people are shopping online more and more frequently these days. At the same time, however, shopping centers are also evolving and remain well frequented. So it seems that both forms are needed. How do we actually make purchasing decisions today? A product can be viewed in a store and purchased online later. Or you can first find information on the internet and then drive to the shopping center. This is precisely why online and offline retailers are working more and more closely together today.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/greenbeltdirectory.com\/blog\/shopping-centers-or-online-shopping-how-consumers-make-purchasing-decisions-today\/#Why_purchases_almost_always_start_on_the_internet_today\" >Why purchases almost always start on the internet today<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/greenbeltdirectory.com\/blog\/shopping-centers-or-online-shopping-how-consumers-make-purchasing-decisions-today\/#Why_shopping_centers_remain_popular\" >Why shopping centers remain popular<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/greenbeltdirectory.com\/blog\/shopping-centers-or-online-shopping-how-consumers-make-purchasing-decisions-today\/#Why_online_shopping_continues_to_grow\" >Why online shopping continues to grow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/greenbeltdirectory.com\/blog\/shopping-centers-or-online-shopping-how-consumers-make-purchasing-decisions-today\/#What_actually_influences_the_purchase_decision\" >What actually influences the purchase decision?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/greenbeltdirectory.com\/blog\/shopping-centers-or-online-shopping-how-consumers-make-purchasing-decisions-today\/#Online_and_brick-and-mortar_stores_no_longer_compete_directly\" >Online and brick-and-mortar stores no longer compete directly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/greenbeltdirectory.com\/blog\/shopping-centers-or-online-shopping-how-consumers-make-purchasing-decisions-today\/#What_is_bought_more_often_online_%E2%80%93_and_what_in_the_store\" >What is bought more often online \u2013 and what in the store<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_purchases_almost_always_start_on_the_internet_today\"><\/span>Why purchases almost always start on the internet today<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Most people today first search for information online. They look at products on the internet, read reviews, and compare prices. However, this does not mean that everything is purchased directly online. The internet is often used primarily to gather information. You can check product features, read reviews, or find out which store has an item in stock.<\/p>\n\n\n\n<p>This behavior is no longer limited to shopping. In many areas, people first compare offers on the internet before making a decision. This also applies to online entertainment, where users often search for overviews to better evaluate providers, bonus offers, and terms and conditions. On sites such as <a href=\"https:\/\/spielen-slots.de\/\">https:\/\/spielen-slots.de\/<\/a>, for example, various online casinos are compared with each other. Bonuses, advantages, disadvantages, and payment methods are clearly summarized in one place, so that users can find a suitable platform more quickly.<\/p>\n\n\n\n<p>The internet has become particularly important thanks to smartphones. Almost 9 out of 10 users now go online via their smartphone or similar devices. Practically everyone carries a small source of information in their pocket\u2014whether it&#8217;s about casinos or retail products. That&#8217;s why the search for a product often starts right there today.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_shopping_centers_remain_popular\"><\/span>Why shopping centers remain popular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Despite the growth in online retail, physical stores have not disappeared. Many people want to see a product with their own eyes before they buy it.<\/p>\n\n\n\n<p>In a store, you can assess things that are difficult to judge on a screen \u2013 such as the quality of a material, the actual size, or how comfortable a product is to use. This is particularly important when it comes to clothing, furniture, or technical devices.<\/p>\n\n\n\n<p>In addition to shopping, the social experience also plays a role. For many people, shopping malls are places to meet up, eat together, or simply stroll through the stores without a fixed plan. In stores, you can also talk to salespeople and get personal advice. Shopping quickly becomes a small leisure activity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_online_shopping_continues_to_grow\"><\/span>Why online shopping continues to grow<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>According to<a href=\"https:\/\/ec.europa.eu\/eurostat\/web\/products-eurostat-news\/w\/ddn-20250220-3\"> Eurostat<\/a>, around 77% of internet users in the EU purchased goods or services online in 2024. Ten years earlier, the figure was significantly lower \u2013 in 2014, it was only 59%.<\/p>\n\n\n\n<p>The most important reason for the popularity of online shopping is convenience. You can find a product in a few minutes and order it directly to your home. You save time and don&#8217;t have to go anywhere.<\/p>\n\n\n\n<p>Online stores also allow you to compare prices quickly. This is another reason why many people start their product search on the internet. Mobile use also plays a major role. In Germany, more than 55% of online purchases are now made via smartphones or other mobile devices. Because cell phones are always at hand, shopping is particularly quick. This often leads to spontaneous purchases.<\/p>\n\n\n\n<p>Another significant factor is fast delivery. In some cases, orders arrive on the same day. This makes online shopping feel almost as fast as shopping in a store.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_actually_influences_the_purchase_decision\"><\/span>What actually influences the purchase decision?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When people decide where to buy a product, they usually pay attention to a few basic factors. The following are particularly important:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the price;<\/li>\n\n\n\n<li>the convenience of shopping;<\/li>\n\n\n\n<li>the speed of delivery;<\/li>\n\n\n\n<li>trust in the retailer;<\/li>\n\n\n\n<li>the option to return a product.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"936\" height=\"613\" src=\"https:\/\/greenbeltdirectory.com\/blog\/wp-content\/uploads\/2026\/03\/image.png\" alt=\"\" class=\"wp-image-1081\" srcset=\"https:\/\/greenbeltdirectory.com\/blog\/wp-content\/uploads\/2026\/03\/image.png 936w, https:\/\/greenbeltdirectory.com\/blog\/wp-content\/uploads\/2026\/03\/image-300x196.png 300w, https:\/\/greenbeltdirectory.com\/blog\/wp-content\/uploads\/2026\/03\/image-768x503.png 768w\" sizes=\"auto, (max-width: 936px) 100vw, 936px\" \/><\/figure>\n\n\n\n<p>If a product is relatively inexpensive, many people skip the trip to the store and simply order it online. However, when it comes to more expensive purchases, many people want to see the item in real life first. That&#8217;s why electronics and furniture, for example, are often viewed in stores first.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Online_and_brick-and-mortar_stores_no_longer_compete_directly\"><\/span>Online and brick-and-mortar stores no longer compete directly<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Today, online and offline retailers are increasingly working together rather than competing with each other. Buyers use both channels within a single purchasing process.<\/p>\n\n\n\n<p>A typical situation looks like this: a product is found online but purchased in a store. In retail, this is called the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Research_online,_purchase_offline\">ROPO effect<\/a> \u2013 research online, purchase offline.<\/p>\n\n\n\n<p>There is also the reverse case. Someone looks at a product in a store and later discovers a better price on the internet. That&#8217;s why many brands today combine their sales channels. A common example is click-and-collect: the product is ordered online and then picked up in the store. This saves time and reduces delivery costs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_bought_more_often_online_%E2%80%93_and_what_in_the_store\"><\/span>What is bought more often online \u2013 and what in the store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Which channel is used often depends on the product itself. Some things are ordered online without hesitation, while others people prefer to see in person first. Frequently purchased online: electronics, clothing, books, small household appliances. More frequently purchased in stores:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>furniture;<\/li>\n\n\n\n<li>groceries;<\/li>\n\n\n\n<li>expensive technical devices.<\/li>\n<\/ul>\n\n\n\n<p>The reason is simple \u2013 many people want to see the quality for themselves before making a major purchase.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It often seems as if people are shopping online more and more frequently these days. At the same time, however, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Buying online or going to the shopping center: How customers decide<\/title>\n<meta name=\"description\" content=\"How do consumers make purchasing decisions today? Why many purchases begin online, why shopping centers remain popular, and how both shopping methods work together.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greenbeltdirectory.com\/blog\/shopping-centers-or-online-shopping-how-consumers-make-purchasing-decisions-today\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buying online or going to the shopping center: How customers decide\" \/>\n<meta property=\"og:description\" content=\"How do consumers make purchasing decisions today? 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